New PDF release: Ad Critique: How to Deconstruct Ads in Order to Build Better

By Nancy R. Tag

ISBN-10: 1412980534

ISBN-13: 9781412980531

Ad Critique teaches ads, advertising, and administration students--both the "suits" and the "creatives"--how to successfully pass judgement on and critique creativity in advertising. This textbook is an handbook; a facilitator of debate; a better half piece to lecture room content material. Its classes bring about genuine abilities that permit scholars to examine the artistic product and embolden them to assert whatever confident and worthwhile.

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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising by Nancy R. Tag

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